Sunshine Matters

VISITFLORIDA.com, already the most trafficked destination marketing organization website in the country, experienced a record year in 2011.  The site had nearly 6.3 million visits, a 13 percent increase over the previous year, generating more than 18.5 million page views.  Last year, VISITFLORIDA.com also experienced a 13 percent increase in international traffic, with 990,000 visits to the site.

And 2012 is getting off to an incredible start as well, with January and February becoming the highest trafficked months in the history of VISITFLORIDA.com.  In February alone, the site had more than 800,000 visits and nearly 2 million page views – an increase of 44 percent more visits than February 2011 and a 9 percent increase in page views. Continue reading »

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

Each year, VISIT FLORIDA holds a Marketing Retreat for our Partners and other key influencers of the tourism industry in Florida.  During this annual two-day event, industry experts and VISIT FLORIDA staff present information that enables attendees to provide important input into the upcoming year’s strategic and budgetary planning process.  Continue reading »