Sunshine Matters

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428

The integrated campaign includes extensive print advertising, broadcast and cable television, radio, online and out-of-home advertising, consumer travel shows, as well as online and mobile sweepstakes.  While it’s designed to reach a national audience, a special emphasis has been placed on the Sunshine State’s traditionally strong feeder markets of Atlanta, Boston, Chicago, New York City, Philadelphia, and Washington D.C. 

Through new co-marketing partnerships with high-profile companies such as Mazda, we’re able to provide consumers the opportunity to participate in promotional offers that are significantly greater than those associated with any of our previous campaigns.  ‘Free Your Florida Side’ and ‘So You Think You Know Florida’ are two sweepstakes tied to the campaign that invite viewers to register for a chance to win a trip to Florida and a Mazda Miata.

Examples of television and print executions, as well as a campaign brief and details on the sweepstakes promotions, can be viewed at http://www.visitflorida.com/your-florida-side.