Sunshine Matters

Share a Little Sunshine, a VISIT FLORIDA sponsored program to enlist Floridians’ help with promoting travel to the state, has a new partner.  Disney joined VISIT FLORIDA to create a statewide public service announcement (PSA) reminding Florida residents of the endless opportunities for summer fun in Florida, as well as creative ways to invite friends and family to visit the Sunshine State. Continue reading »

This week marks the start of VISIT FLORIDA’s year-long commemoration to honor the 500th anniversary of Spanish explorer Juan Ponce de Leon’s arrival on Florida’s sunny shores.  His discovery in 1513 paved the way for 500 years of exploring the Sunshine State by billions of visitors from all around the world. Continue reading »

Who knew creating jobs for Floridians could be so much fun?  Tourism – which employs more than one million Floridians – was the big winner at the “Share A Little Sunshine Showdown” football game between the Florida State Seminoles and the Florida Gators this past Saturday, Nov. 24. Continue reading »

Today, I’m pleased to announce that VISIT FLORIDA and the Florida Restaurant & Lodging Association have teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with the annual football rivalry game and direct it toward the promotion of travel throughout Florida. Continue reading »

A lot has changed since Juan Ponce de Leon first set foot on La Florida.  Today, a countless number of different cultures thrive together in Florida.  The impact of their stories, traditions and tastes have woven together to form the vibrant, exciting and energetic fabric of our communities. Continue reading »