Sunshine Matters

In honor of the 70th anniversary of the end of World War II, the Florida Department of State and VISIT FLORIDA celebrated Victory Florida Week last week.  Victory Florida honors the heroes and heroines of World War II while educating Floridians about the important role Florida played in training for the battlefield and on the home front during the war. Continue reading »

VISITFLORIDA.com, already the most trafficked destination marketing organization website in the country, experienced a record year in 2011.  The site had nearly 6.3 million visits, a 13 percent increase over the previous year, generating more than 18.5 million page views.  Last year, VISITFLORIDA.com also experienced a 13 percent increase in international traffic, with 990,000 visits to the site.

And 2012 is getting off to an incredible start as well, with January and February becoming the highest trafficked months in the history of VISITFLORIDA.com.  In February alone, the site had more than 800,000 visits and nearly 2 million page views – an increase of 44 percent more visits than February 2011 and a 9 percent increase in page views. Continue reading »

As the official tourism marketing corporation for the state, VISIT FLORIDA is committed to providing leadership that will ensure Florida’s tourism industry remains competitive and sustainable.  In order to accomplish this, it is important for VISIT FLORIDA to position itself as a thought leader and valuable resource to key Florida tourism stakeholders.

One way VISIT FLORIDA serves this role of educating and engaging Florida’s tourism industry is by hosting our annual Florida Governor’s Conference on Tourism.  This year’s event, held at the Westin Diplomat in Hollywood September 25-27, offered the opportunity for more than 750 members of the travel industry from across the state to obtain critical research data, share best practices and receive powerful hands-on marketing solutions for their destination marketing challenges.

This year’s conference focused on 10 Steps for Florida’s tourism businesses to get the most out of VISIT FLORIDA’s marketing programs.  Below are some highlights of the presentation we gave on this topic with links to help you take the best advantage of each opportunity: Continue reading »