Sunshine Matters

The cold has now set in across much of the U.S. and VISIT FLORIDA’s “Warmer Side of Winter” campaign is in market, inspiring travelers to experience the Sunshine State’s warm-weather destinations.  Having tested as one of our most effective campaigns ever, this marks the third winter VISIT FLORIDA has featured the award-winning creative showcasing iconic state images and encouraging visitors to “flock to Florida.” Continue reading »

During last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Continue reading »

This winter, VISIT FLORIDA’s “Warmer Side of Winter” campaign is bringing the Florida sunshine to frigid, cold Chicago commuters through high impact train wraps on the Chicago Transit Authority’s Blue Line.  The exterior and interior of the train cars are wrapped with unique Florida experiences, and showcase the logos of four participating Industry Partners: Discovery Cove, SeaWorld Orlando, Visit Panama City Beach and Visit Sarasota County. Continue reading »