Sunshine Matters

This winter, VISIT FLORIDA’s “Warmer Side of Winter” campaign is bringing the Florida sunshine to frigid, cold Chicago commuters through high impact train wraps on the Chicago Transit Authority’s Blue Line.  The exterior and interior of the train cars are wrapped with unique Florida experiences, and showcase the logos of four participating Industry Partners: Discovery Cove, SeaWorld Orlando, Visit Panama City Beach and Visit Sarasota County.

The VISIT FLORIDA Promotions Department has partnered with local media outlets in Chicago to provide additional support to this initiative with the launch of consumer promotions. These exciting sweepstakes feature the 2014 Chicago Train Takeover Partners in on-air promotional advertisements, digital banner ads, exclusive web exposure, social media, a text-to-win campaign, as well as a Florida-themed commuter party greeting thousands of commuters from the Chicago suburbs.  Promotional copy specific to the VISIT FLORIDA train takeover has been included in all of the radio spots featured in these campaigns.

Collectively, the promotions with WDRV-FM, WILV-FM and WLIT-FM are expected to generate approximately $870,000 in media value and over 6.3 million consumer impressions for VISIT FLORIDA and participating 2014 Chicago Train Takeover Partners.

If you are a VISIT FLORIDA Industry Partner interested in participating in future consumer promotions in exchange for vacation package elements, click here to access our Promotion Participation Form.