Sunshine Matters

Attendee registration for the 46th Annual Florida Governor’s Conference on Tourism is now open.  This year, VISIT FLORIDA’s signature event and Florida’s premier educational conference for the tourism industry, will be held September 11 – 13 at the Loews Royal Pacific Resort in Orlando. Continue reading »

VISIT FLORIDA’s Marketing & Events team is excited to announce we will be hosting a revamped edition of Florida Encounter on Dec. 4–6, 2013 at the recently renovated PGA National Resort & Spa in Palm Beach County.  The revitalized 32nd Annual Florida Encounter will feature, among other changes, the addition of sports planners to the list of attendees and will offer a new series of educational sessions. Continue reading »

What happens in Vegas, doesn’t always stay in Vegas!

As part of VISIT FLORIDA’s ongoing efforts to promote meeting and incentive travel to the Sunshine State, our meetings team coordinates exhibits at trade shows around the globe.  One of the largest annual shows – IMEX America – was recently held at the Sands Exhibition Center in Las Vegas, NV and VISIT FLORIDA was front and center. Continue reading »

I am pleased to announce that the 45th Annual Florida Governor’s Conference on Tourism will be held September 5-7, 2012 at the Renaissance Orlando at SeaWorld. For more than four decades, this event has been recognized as the premier educational conference for the Florida tourism industry, providing the opportunity for participants to learn the latest in marketing strategy, receive critical research data and share best practices. Continue reading »

According to a study released in February 2011 by the Convention Industry Council – widely recognized by the tourism industry as the first, definitive, qualitative, research-based analysis of the economic significance of meetings in the U.S. – nearly 1.8 million meetings took place, attended by 205 million participants, generating over $263 billion in direct spending and creating 1.7 million jobs.  Last year in Florida, nearly 10.7 million visitors traveled to the state for business purposes, with more than 55 percent attending conventions, seminars and meetings. Continue reading »