This week in Boston, the U.S. Travel Association held it’s annual Educational Seminar for Tourism Organizations (ESTO) conference. During the event, the winners of the National Council of State Tourism Directors (NCSTD) 2012 Mercury Awards were announced. I am very proud to share that VISIT FLORIDA won the Mercury Award in the Special Promotion category for our Florida Fan Game contest. Continue reading »
I am pleased to announce that today VISIT FLORIDA and the Florida Department of Environmental Protection’s Florida Park Service launched the State Parks component of the Share a Little Sunshine campaign. The new campaign encourages Florida residents to invite friends and family to experience…the Real Florida by visiting its 160 state parks and historic sites and 11 state trails. Continue reading »
Happy Holidays! Today, VISIT FLORIDA put the finishing touches on our annual digital holiday card and sent out it to many of our friends, colleagues and fans around the world. Since we may not have everyone’s email on file, we’ve posted it toYouTube and are sharing it through Sunshine Matters, as well. We had a lot of fun making the card and hope it brings a warm smile to your face during this holiday season.
As the college football regular season comes to a close, I am proud to announce the winning university in the Florida Fan Game contest. The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, engaging Floridians to support tourism by inviting friends and family to visit the state. The head football coaches at six of Florida’s major universities called on their fans to send digital invitations, earning points for their school in the Florida Fan Game. With more than 23,000 invitations sent, the University of Florida has earned the title of having “Florida’s No. 1 Fans.” Continue reading »
Tomorrow morning, millions of Americans will watch the Macy’s Thanksgiving Day Parade, the first of several treasured Thanksgiving rituals. On the same day, more than two million Americans of Latino heritage also will be watching TV, hearing stories of Jamestown and Plymouth … and of another Thanksgiving 56 years previous, in St. Augustine.
VISIT FLORIDA reached out to Univision, and as a result, Thanksgiving Day’s morning news show Despierta América will bring Spanish-speaking audiences in the United States a 500-year-old story: the European discovery of Florida. Continue reading »
