Sunshine Matters

The 2011 edition of the VISIT FLORIDA Magazine, VISIT FLORIDA’s premier travel planning publication, is now available.  This signature product has evolved into serving three important roles.  First, as a comprehensive stand-alone magazine filled with articles and images highlighting many of the activities and destinations of interest to visitors in the Sunshine State.  Second, as a companion piece for the extensive content available through the award-winning VISITFLORIDA.com website.  Third, and new this year, as a resource for locating the rich mobile content from the website now accessible via smartphone.  Continue reading »

Recent analysis shows that people who view VISIT FLORIDA’s “Insider” content are more engaged with our website overall.  These people are 25 percent more likely to complete a “conversion,” which could be anything from ordering a Florida travel guide to clicking through to one of our tourism industry Partner’s website listings.  Continue reading »

One of the most successful programs we’ve introduced on VISITFLORIDA.com is our Insiders.  The program is made up of freelance journalists working to promote all of the great travel products and destinations in Florida.  It was developed to engage consumers on www.VISITFLORIDA.com, who are looking for “insider” help on vacation planning or travel tips to Florida. Continue reading »

As a result of recent efforts, VISITFLORIDA.com experienced its highest month for traffic ever in June, with 719,070 visits to the website, representing a 46 percent increase over the same time last year.  This increase in traffic is due in large part to VISIT FLORIDA’s BP-funded marketing efforts that have allowed us to reach nearly 100 U.S. markets with messaging about the Florida Live feature and helping to clear up confusion about the current status of Florida’s beaches. Continue reading »